Blog

Recent data from HubSpot has highlighted what we've known for quite some time. Marketers love Meta, but its not driving the ROI it used to. Is it time to scrap the sacred cow?

Our research shows that whilst greener practices aren't often the cheapest, they're an absolute goldmine for brands looking to boost loyalty over the long term.

In a world where saturation often dulls the impact of anything digital, The Ordinary hit the iconic London River Thames with a promotional stunt that made waves and captured our attention. But shy of getting a massive version of your own products, what can you learn from this bit of fun?

Discover the untapped potential of email marketing to boost your business growth. Learn how a strategic, cost-effective approach to email can enhance customer relationships, optimise engagement, and drive value. Explore our insights on timing, personalization, and frequency to unlock the full value of email marketing.

We're delighted to announce the acquisition of Close, an award-winning baby product brand, to our portfolio. Close have a history of exceptional innovation, quality and eco-friendly design, which we're excited to take forward as part of our ongoing commitment to delivering members and brands in the parenting industry.

In the beauty realm, sampling is a game-changer. It's more than just freebies; it's an experiential journey into the product's heart. With 92% of consumers swayed by samples and a growing preference for digital trials, this strategy is reshaping how brands connect and convert.

Have you addressed the whopping great elephant in your Ad Budget? Social Marketing costs are always creeping up, and the outlook is getting even more expensive. But there might be a better way to do things- but only if you turn and face the issue head on.

Have you heard of the Immersive Internet, where AR and VR technologies are about to drive huge changes in commerce, blurring the boundaries between digital and physical. There’s one clear strategy that could set you apart…

Explore Boots' e-commerce strategy to understand how personalization has propelled growth, led to impressive stats and lasting loyalty- and why you should consider personalization as a foundation for your business

Meet Adam our Chief Commercial Officer

Meet Neil our Chief Marketing Officer

Meet Alec, our CEO and one of the Founders

Meet Charlie, Head of UK Partnerships in our Sales team

Meet Raf, our Creative Director and one of our Founders

Meet Paul, our Chief Technology Officer

Meet Laura, our Social Media Manager in the Marketing team

Meet Brian, one of the Software Team Leads in Tech

There’s some exciting new features in the latest rollout

FanFinders has launched the new Your Baby Club website in the UK and US, a first as the first step in the exciting new era for our platform.

Generation alpha are being defined. Find out what characteristics are starting to emerge and how your marketing can match them

The nature of trust in business is more crucial than ever, and here’s a few strategies for how you can grow yours

See what this year’s best parenting apps say about overall parenting trends. Find out how your business can incorporate the values that make them great

Travel survey reveals that 55% of families would be willing to pay more to make their trip sustainable and over a third would accept a …

Building lifetime value from leads is a nuanced process with some clear winning strategies. But it’s all within your reach…

You might be sitting on a goldmine of customer data. But how much thought have you given to how to nurture the most value from it? If you’re looking to maximise your lifetime value, we can help you find the right ways to nurture the customers your already have.

Discover what books have inspired our talented team. Check out the FanFinders’ reading list here

Intel have just released FakeCatcher, one of the first tools to help safeguard AI content. Learn what practices are best for your business.

GPT-style searches are set to throw a major wrench into the day-to-day of your marketing team. Because as the latest search engines are set to unfurl over this year, there’s a tidal shift incoming. Are you ready?

Tony Golden covers why those businesses that simply deliver leads and then leave their partners to pray to the conversion gods aren’t going to survive …

Social media marketing has reached maturity, but have you considered how its proposition has changed since you first incorporated it into your strategy?

Kim is our US Managing Editor who helps keep the content flowing. She also has a few hidden artistic talents…

Who has the time to scour the internet for the latest tools to help you perform? We do! So here’s 3 time-savers on us…

Kiera has just joined the marketing team as an SEO Copywriter. Find out how she got here and some of her tips for travelling the Lake District

Name: Jenna Blake Title: Digital Operations Manager Years with the company: Over 5 months A bit about your career journey so far… My work history …

Eemaan is Creative Designer who helps produce anything and everything creative for the FanFinders team. Get to know her and some of her artistic talents…

Farhan has just joined us as a management accountant. Find out what makes him tick here…

Name: Alvin Campbell Position: Business Development Years with the company: 2 years Your first ever job… Believe it or not, it was as a chef. …

Name: Catrin Hughes Position: Customer Acquisition Manager Years with the company: 6 months First things first, was working at a zoo as much fun at …

Name: Andrew Hollingworth Title: International Business Development Manager Time with the company: 10 months Your first ever job was… Cleaning in a small restaurant in …

Alice has just joined the marketing team as a Content Marketing Exec. Find out how she got here and some of her hidden talents

Not all entrepreneurs are made equal and some don’t even enjoy speaking about themselves as such. As part of our series delving into the realities …

In this latest edition of our series delving into the realities behind entrepreneurship, we caught up with a man who, after almost 25 years spent

Demand driven by attitudes to travel during the pandemic and buying habits among new parents suggests a busy year ahead for the motoring market. Among …

Successfully marketing to moms requires a strategic approach that goes beyond traditional tactics in a competitive digital landscape. Find out what tips we’ve learned through nurturing this key demographic.

In part 2, we covered warming your IP and certification. In this final part, Raphael Marsh rounds things up with how to be prepared for …

We have a motto and I think it works across the board “be smart, nice and get shi*t done.” How does the average person with …

Over half (55%) of UK families believe that cost is the main reason more people don’t own electric or hybrid cars, while 85% think that …

The FanFinders Guide to Marketing is back. This time, we’re covering how brands can use content to engage, convert, and retain an audience of parents. …

In the first part of The FanFinders Guide to Marketing, we cover how brands in baby and parenting can fight rising acquisition costs when they …

Remote working during a pandemic means a host of new pressures. These include but aren’t limited to home-schooling kids, navigating a small space where you …

The FanFinders Guide to Marketing is back. This time we’re covering how for brands in the baby sector, acquiring customers way before the purchase point …

To ‘reel’ or not to ‘reel’? In the latest from the FanFinders’ guide, we share advice on what brands in the baby and parenting sector …

Nothing can stop the FanFinders Guide to Marketing now – it’s a runaway train by this point. In this latest article, we explore how brands in baby …

In our last guide entry, we covered why building pre-purchase value with customers can create more efficient and valuable marketing programmes for brands in the …

The centre of your brand’s vision might feel like the eye of a storm over the coming months. But there are strategies to help you sail through…

We’ve collected some recent highlights from the blog for you. Have you discovered how best to manage fresh leads? Or do you want tips on how to keep your social media marketing relevant?

Get valuable insights into how real parents are feeling about the cost of living crisis and exactly how your brand can help

GDPR is on its way out, with new, UK-specific legislation heading in. What can we expect?

FanFinders are delighted to announce the launch of Your Baby Box, exclusive to Amazon.

SHOREDITCH, LONDON (2 June, 2021) – FanFinders, a leading performance marketing and consumer intelligence company in the parenting industry, today announced its acquisition of The Best …

Consumers are going on a social media diet. Find out how you can adapt your marketing strategy to thrive.

EasyJet has pushed the creative boundaries of AI Marketing. This groundbreaking campaign might inspire you too, see how…

In his latest blog, FanFinders’ CEO and co-founder Alec Dobbie reflects on his experience as a judge at one of the Data and Marketing Association’s …

Technologies like ChatGPT have bubbled to the surface at a searing pace, and are about to change marketing forever. Find out how to stay on top

The escalating cost-of-living crisis is influencing consumer behaviour and causing a significant shift in brand loyalty. Find out how to protect your brand right here

Forbes has dubbed 2021 the ‘year of the entrepreneur’, with hundreds of thousands of small businesses being launched in the wake of the pandemic. Our …

How history favours the ambitious when it comes to marketing your way through a recession.

If there is a normal route in life I have rarely taken it. Not entirely by design and with plenty of being in the right …

The latest blog from FanFinders’ CEO and co-founder Alec Dobbie. January is often a new start for both people and companies, and with our current …

This week, we put five questions to Tony Golden, FanFinders’ Senior Vice President of Business Development, North America – who gave us his reflections on …

Who has time to scour the internet for great new tools? Wouldn’t it be much easier if we did it for you? Click here to level up your efficiency

Over half of Gen Z and Millennials already think of themselves as a ‘main character in their own life’, and feel that doing so helps them make choices that put their happiness first. But what does that mean for your business?