December 5, 2025
3 mins
Your Baby Club, the community where families discover trusted brands and products, today announced its official launch in Canada. Already home to over 7 million parents globally, the platform combines personalization and high-intent engagement to help brands build meaningful, long-lasting relationships with real moms at scale.
During soft launch, Your Baby Club (which is owned and operated by martech company FanFinders) has already gained strong traction. Over 15,000 parents are expected to join each month heading into 2026 and 80% of members have so far opted in to brand offers, demonstrating the demand from families and a valuable new opportunity for advertisers.
Your Baby Club already partners with leading retail, CPG, and family brands across the UK and US, helping marketers to reach verified new parent audiences at key life stages.
This expansion into Canada opens the door for more brands to access a crucial segment of new and expecting parents through a privacy-safe, performance-driven, and highly-engaged channel.
“Canada has a thriving community of new and expecting parents who are looking for valuable resources and trusted brands in one place. We’re really excited to introduce our platform that already works at scale globally and want to empower Canadian families and brands alike,” said Alec Dobbie, CEO and co-founder of FanFinders. “Our first few weeks are already showing great demand, and we’re only just getting started in supporting new parent journeys.”
Your Baby Club provides:
With the likes of Johnson&Johnson, Unilever and Perrigo already on site, brands can tap into data campaigns, tailored promotions, lead generation, insights, sampling programs, and more.
“Our mission is simple: make life easier for parents, and help brands engage them in a way that’s genuine, personalized, and delivers results,” said Mason Quesnel, North American Partnerships Manager. “Your Baby Club has driven incredible results in other markets, and we’re excited to bring this true partnership success model to Canada.”
Early sign-ups show strong representation from across Ontario, Alberta, British Columbia, Saskatchewan and Manitoba.
Your Baby Club plans to release its first Canada Parent Insights Report early in 2026, using responses from early members to help brands better understand Canadian family behaviours, preferences, and trends.
FanFinders connects brands to audiences of their ideal customers. We do it by creating personalized communities that offer incredible exclusive promotions, useful resources and add genuine value.
Your Baby Club is our flagship community and home to 7 million moms worldwide. They join a community that empowers their unique motherhood journey and makes parenting simpler, smarter and more affordable.
We're experts at scaling brands across multiple channels by connecting them to our engaged communities.
We don't do empty promises. Just quality connections.
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