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Introducing Brands to Mums

Let mums choose you!


The UK's Fastest Growing Mums Network

We’re the number 1 supplier of 1st party opt-in data in the UK baby market, our members choose YOU. Brands we work with include: Asda, Danone, Nestle, Ella’s Kitchen, Amazon, Tesco, MAM, Nuby, Tommee Tippee, and The Gro Company.

We connect brands with mums who want to speak with them via our Your Baby Club network providing compliant and quality connections that are led by a value exchange between the brand and consumer. With over 2 million members we make over 25,000 connections every day!

Data Acquisition

We make over 25,000 GDPR-compliant, targeted 1st party connections every day. Our members choose who they want to speak with and we connect you in real time.

New Customer Acquisition

Match your target customer to our audience, set up a campaign and let us generate you new customers at a fixed cost per acquisition.


We survey over 10,000 families every month for our friends - tell us what you want to know and we'll ask our fans for you and report back with key findings & data.

Email Marketing

Whether it's a specific life-stage you want to speak with or a broader campaign to families, we have over 1.7 million families opted-in from 1st trimester through to nursery age.

Social Media

With a reach of 14 million+ across our social channels every month, our team can tailor campaigns, involve bloggers, create content, whatever you need.


Our new content platform has been custom built to bring advice, amusement and inspiration to new parents through a community of parent bloggers & experts