About Us
Meet the team behind the magic
About
We're FanFinders
We've had quite the journey on our mission to eliminate nuisance marketing and instead connect people with the brands they love.
Here's how we got here...
Our story
Our story
2012
It started with an inbox
Back in 2013 when our founders were taking their first steps as parents, they found themselves incessantly hounded by marketers trying to send them spam.
And after every bit of junk mail and incessant calls, they'd had enough…
And after every bit of junk mail and incessant calls, they'd had enough…
2013
And then a plan...
So then they worked on building a way to cut spam to zero.
Your Baby Club was our initial first-party opt-in community to launch in 2013, and focused on building quality connections between parents and brands
Your Baby Club was our initial first-party opt-in community to launch in 2013, and focused on building quality connections between parents and brands
2014
It went well... Really well
We boomed to be the biggest baby club in the UK, where 75% of new and expectant mamas choose us on their journeys.
Our member community is built on incredible personalized content and offers to help parents on their unique pregnancy journey.
Our member community is built on incredible personalized content and offers to help parents on their unique pregnancy journey.
2019
We launch in America
Our members loved it, so we didn't want to stop there.
We launched straight into the USA, where we've already grown to 33% of the market, with more moms joining each month.
We launched straight into the USA, where we've already grown to 33% of the market, with more moms joining each month.
2024
We acquire Close Parent..
Award-winning baby product brand Close Parent joins our portfolio.
With a history of exceptional innovation, quality and eco-friendly design, the collection includes reusable nappies, everyday baby essentials, bibs, baby mats and more.
With a history of exceptional innovation, quality and eco-friendly design, the collection includes reusable nappies, everyday baby essentials, bibs, baby mats and more.
2024
Your Baby Box expands...
After success with our at-home sampling option, Your Baby Box, we expand our offering into a monthly subscription.
The subscription allows us to support parents with a series of Baby Boxes matching life stages in each pregnancy journey, right as they’re happening.
The subscription allows us to support parents with a series of Baby Boxes matching life stages in each pregnancy journey, right as they’re happening.
2025
Your Baby Club in Canada...
We launch in another key market, where rapid early adoption sees over 10,000 Canadian families join in month one.
Make sure to meet the team behind the magic below.
Make sure to meet the team behind the magic below.
Team
Meet Our Team
Meet the incredible people who make FanFinders what it is. Visit their spotlight blog to find more about them.
Founders
Board Advisors
Business Development
Marketing & Communication
AI & Automation
Technology & Software
Operations
Finance & Administration
Contact
We're passionate about what we do
Our teams are full of talented individuals that can help your brand scale with your data programs or reach parents in new, exciting ways.
It's why brands choose us over and over again. Talk to us for your bespoke growth plan.
