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The first years of parenthood represent one of the most active purchasing periods in a consumer's life.

Families are researching products, building routines and forming long-term brand preferences.

Download the State of Parenting in the US 2026 to discover:

✓ How parents evaluate brands
✓ What drives product trial and loyalty
✓ Where families discover products and advice
✓ The realities shaping spending decisions
✓ How AI is shaping early product research but not trust