Insight Reports

Get our full reports bursting with fantastic insights.

Don't lift a finger, just keep on the pulse with what our Your Baby Club members are saying.

Insight Reports

^{The Consumer Intelligence Report Every Brand Should Read}

What is the state of parenting in Canada in 2026?

If your business targets families, understanding this audience is a competitive advantage.

A report built from the responses of 1,000+ new and expecting parents, discover the behaviours shaping spending, brand trust, childcare decisions, media consumption and product discovery across Canada.

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Reports

Available Reports

Lantern Case Study

The story of how we delivered sustained nationwide growth for a leading nonprofit

State of Parenting

Don't miss out! Our biggest parenting insight report yet is here—packed with invaluable data and trends to help brands connect with parents in meaningful ways. Grab your copy now!

Center Parcs - Revisited

In 2024 we revisited our Center Parcs Case Study, after even more exceptional performances that highlighted the power of lifetime value.

Center Parcs - An Original Look

A case study from 2023, when we first looked at how Center Parcs were converting smarter with FanFinders

Center Parcs

Our first case study with Center Parcs! A deep dive into our first year of partnership—how they unlocked maximum value and delivered outstanding results.

Meta advertising is a necessity, right?

With rising Ad costs across the Meta network, can you really say that it still is a necessity for businesses that want to spend their budgets effectively?

Cost of Living Insights

Rising costs are reshaping family life across the globe. Our Cost of Living Report goes beyond the stats, sharing real stories from families navigating financial pressures to see how brands like yours can respond

The pandemic in retrospect. How shopping changed

What clear trends emerged from American families shopping throughout the pandemic? Take a moment to reflect here.