Blog

Parents are using AI to build shortlists, but they’re not using it to make decisions.

We catch up with Mason Quesnel, to discuss heading up our launch in Canada.

If it feels like Meta has been a rollercoaster for your brand campaigns lately, that’s because it has.

Your Baby Club, the community where families discover trusted brands and products, today announced its official launch in Canada.

FanFinders are delighted to announce that due to the overwhelming success of Your Baby Box, we are expanding our offering, giving brands more tailored access to parents in the right environment to build lasting loyalty.

Unlock the potential of product sampling in your marketing mix. Explore how combining hands-on experiences with digital strategies can drive brand loyalty and memorable customer interactions.

Recent data from HubSpot has highlighted what we've known for quite some time. Marketers love Meta, but its not driving the ROI it used to. Is it time to scrap the sacred cow?

Our research shows that whilst greener practices aren't often the cheapest, they're an absolute goldmine for brands looking to boost loyalty over the long term.

In a world where saturation often dulls the impact of anything digital, The Ordinary hit the iconic London River Thames with a promotional stunt that made waves and captured our attention. But shy of getting a massive version of your own products, what can you learn from this bit of fun?

Discover the untapped potential of email marketing to boost your business growth. Learn how a strategic, cost-effective approach to email can enhance customer relationships, optimise engagement, and drive value. Explore our insights on timing, personalization, and frequency to unlock the full value of email marketing.

We're delighted to announce the acquisition of Close, an award-winning baby product brand, to our portfolio. Close have a history of exceptional innovation, quality and eco-friendly design, which we're excited to take forward as part of our ongoing commitment to delivering members and brands in the parenting industry.

In the beauty realm, sampling is a game-changer. It's more than just freebies; it's an experiential journey into the product's heart. With 92% of consumers swayed by samples and a growing preference for digital trials, this strategy is reshaping how brands connect and convert.

Building lifetime value from leads is a nuanced process with some clear winning strategies. But it’s all within your reach…

Have you addressed the whopping great elephant in your Ad Budget? Social Marketing costs are always creeping up, and the outlook is getting even more expensive. But there might be a better way to do things- but only if you turn and face the issue head on.

Have you heard of the Immersive Internet, where AR and VR technologies are about to drive huge changes in commerce, blurring the boundaries between digital and physical. There’s one clear strategy that could set you apart…

Explore Boots' e-commerce strategy to understand how personalization has propelled growth, led to impressive stats and lasting loyalty- and why you should consider personalization as a foundation for your business

Generation alpha are being defined. Find out what characteristics are starting to emerge and how your marketing can match them

EasyJet has pushed the creative boundaries of AI Marketing. This groundbreaking campaign might inspire you too, see how…

The escalating cost-of-living crisis is influencing consumer behaviour and causing a significant shift in brand loyalty. Find out how to protect your brand right here

Who has time to scour the internet for great new tools? Wouldn’t it be much easier if we did it for you? Click here to level up your efficiency

You might be sitting on a goldmine of customer data. But how much thought have you given to how to nurture the most value from it? If you’re looking to maximise your lifetime value, we can help you find the right ways to nurture the customers your already have.

Farhan has just joined us as a management accountant. Find out what makes him tick here…

Intel have just released FakeCatcher, one of the first tools to help safeguard AI content. Learn what practices are best for your business.

Who has the time to scour the internet for the latest tools to help you perform? We do! So here’s 3 time-savers on us…

GPT-style searches are set to throw a major wrench into the day-to-day of your marketing team. Because as the latest search engines are set to unfurl over this year, there’s a tidal shift incoming. Are you ready?

Eemaan is Creative Designer who helps produce anything and everything creative for the FanFinders team. Get to know her and some of her artistic talents…

Successfully marketing to moms requires a strategic approach that goes beyond traditional tactics in a competitive digital landscape. Find out what tips we’ve learned through nurturing this key demographic.

We’ve collected some recent highlights from the blog for you. Have you discovered how best to manage fresh leads? Or do you want tips on how to keep your social media marketing relevant?

Discover what books have inspired our talented team. Check out the FanFinders’ reading list here

Social media marketing has reached maturity, but have you considered how its proposition has changed since you first incorporated it into your strategy?

There’s some exciting new features in the latest rollout

Get valuable insights into how real parents are feeling about the cost of living crisis and exactly how your brand can help

Technologies like ChatGPT have bubbled to the surface at a searing pace, and are about to change marketing forever. Find out how to stay on top

The nature of trust in business is more crucial than ever, and here’s a few strategies for how you can grow yours

Alice has just joined the marketing team as a Content Marketing Exec. Find out how she got here and some of her hidden talents

FanFinders has launched the new Your Baby Club website in the UK and US, a first as the first step in the exciting new era for our platform.

Meet Laura, our Social Media Manager in the Marketing team

GDPR is on its way out, with new, UK-specific legislation heading in. What can we expect?

See what this year’s best parenting apps say about overall parenting trends. Find out how your business can incorporate the values that make them great

The centre of your brand’s vision might feel like the eye of a storm over the coming months. But there are strategies to help you sail through…

Consumers are going on a social media diet. Find out how you can adapt your marketing strategy to thrive.

How history favours the ambitious when it comes to marketing your way through a recession.

Meet Jenna, our Operations lead.

FanFinders are delighted to announce the launch of Your Baby Box, exclusive to Amazon.

Forbes has dubbed 2021 the ‘year of the entrepreneur’, with hundreds of thousands of small businesses being launched in the wake of the pandemic. Our …

Tony Golden covers why those businesses that simply deliver leads and then leave their partners to pray to the conversion gods aren’t going to survive …

Travel survey reveals that 55% of families would be willing to pay more to make their trip sustainable and over a third would accept a …

Over half (55%) of UK families believe that cost is the main reason more people don’t own electric or hybrid cars, while 85% think that …

If there is a normal route in life I have rarely taken it. Not entirely by design and with plenty of being in the right …

Nothing can stop the FanFinders Guide to Marketing now – it’s a runaway train by this point. In this latest article, we explore how brands in baby …

SHOREDITCH, LONDON (2 June, 2021) – FanFinders, a leading performance marketing and consumer intelligence company in the parenting industry, today announced its acquisition of The Best …

The FanFinders Guide to Marketing is back. This time, we’re covering how brands can use content to engage, convert, and retain an audience of parents. …

To ‘reel’ or not to ‘reel’? In the latest from the FanFinders’ guide, we share advice on what brands in the baby and parenting sector …

In our last guide entry, we covered why building pre-purchase value with customers can create more efficient and valuable marketing programmes for brands in the …

In his latest blog, FanFinders’ CEO and co-founder Alec Dobbie reflects on his experience as a judge at one of the Data and Marketing Association’s …

The FanFinders Guide to Marketing is back. This time we’re covering how for brands in the baby sector, acquiring customers way before the purchase point …

Name: Alvin Campbell Position: Business Development Years with the company: 2 years Your first ever job… Believe it or not, it was as a chef. …

In the first part of The FanFinders Guide to Marketing, we cover how brands in baby and parenting can fight rising acquisition costs when they …

In this latest edition of our series delving into the realities behind entrepreneurship, we caught up with a man who, after almost 25 years spent

Remote working during a pandemic means a host of new pressures. These include but aren’t limited to home-schooling kids, navigating a small space where you …

The latest blog from FanFinders’ CEO and co-founder Alec Dobbie. January is often a new start for both people and companies, and with our current …

This week, we put five questions to Tony Golden, FanFinders’ Senior Vice President of Business Development, North America – who gave us his reflections on …

Meet Adam our Chief Commercial Officer

Meet Neil our Chief Marketing Officer

Meet Alec, our CEO and one of the Founders

Meet Raf, our Creative Director and one of our Founders

Meet Paul, our Chief Technology Officer

Demand driven by attitudes to travel during the pandemic and buying habits among new parents suggests a busy year ahead for the motoring market. Among …

In part 2, we covered warming your IP and certification. In this final part, Raphael Marsh rounds things up with how to be prepared for …

We have a motto and I think it works across the board “be smart, nice and get shi*t done.” How does the average person with …

Not all entrepreneurs are made equal and some don’t even enjoy speaking about themselves as such. As part of our series delving into the realities …

Over half of Gen Z and Millennials already think of themselves as a ‘main character in their own life’, and feel that doing so helps them make choices that put their happiness first. But what does that mean for your business?

Meet Brian, one of the Software Team Leads in Tech