Email guide
The in-depth, impartial guide for smart marketers looking to step up their conversion game.
Put simply, using data to tailor your communications and increase conversions.
This process is the gold standard for brands looking to create better experiences and extra value from prospects.
Tailored journeys allow you to react to your customers in a more personal way.
You're guiding them through their individual journey rather than shoehorning them into a one-size-fits-all funnel.
Rather than fumbling blindly, waiting for your customer to be receptive to your messaging, you can get agile and react to their unique needs.
Tailored customer journeys just convert better. It's that simple. So implementing a data program should bring a bankable boost to yours.
Utilzing the right integrations and tools makes set-up far more accessible for every brand than you might think.
Initial set-up requires some resources and attention, but it's cheaper to run over the long-term, thanks to automation.
Your data program will increase it's leverage over the long term. The longer you have it, the more valuable it becomes.
We're experts in helping brands achieve their data goals. So much so, that the biggest and best global brands trust us to do just that.
Data practices aren't one-size-fits-all. You'll need to choose what suits your unique business
Choosing the right platforms to execute will save you huge amounts of effort
You can't achieve everything. Work out what's achievable before you start
Work out where you want to prioritize your budget allocation
We've broken down the process by channel, so you can get free and impartial advice from our expert teams, in order to give you the best information possible.
Email guide
This kind of data marketing is easy to setup, with lots of accessible tools and to help you get the most from it. There's a reason this is a crowd favorite, because it makes sense for the vast majority of businesses.
Why choose email?
Which triggered events work best?
Email marketing really lends itself well to personalization and optimization. These are just some of the campaigns that brands see success with.
How to Choose a Platform?
It might not be as expensive, but this is a significant investment of time and energy into setting up your email channels. Don't waste it by scrimping on the platform. We'd recommend choosing a provider that can reliably deliver sequences and triggered events.
Other than that, you're looking for platforms that are easy to use, with lots of functionality and templates that make the job a lot easier for your team. You'll also want to make sure they integrate into you CRM, to save any heartache down the line.
Socials guide
This channel is often neglected when talking about integrating a data program. But Socials have hit maturity in the marketing mix and are now one of the primary options for brands looking to connect their data dots.
Why choose socials?
Choosing a platform for unified analytics
There’s thousands of tools that will help you get the best out of your social marketing. The general characteristics of what you want are typically going to be best served by a paid tool. You’ll want to focus on what analytics are available, especially platform-specific ones for your biggest focus, but also how they can integrate into your CRM and other tools.
Ways to utilize socials
You'll want to use social media to shape your brand image but also to feed back into the other arms of your business and vice versa. You can use your website traffic data to build buckets of engaged audiences on your social media advertising, but also build new audiences with lookalike lists.
Influencer guide
Leveraging influencer marketing is an incredible tool to plug your brand into a ready-made audience that has affinity with yours. The trick here is to utilize a smart tech to bring some of the hidden metrics of influencer marketing into the light.
Why choose influencer marketing?
How to maximize its impact
Influencer marketing can feel a little uncertain before you master the basics. But modern brands recognize the huge potential of it, especially if you counteract some of the visibility issues around its implementation.
Using common practices like influencer-specific landing pages and offer codes can help you track and optimize the campaigns, and track ROAS. That influencer niche can then also feedback into other areas of the business.
For example, you can retarget off the influencer’s landing page, to drive further relevant social advertising too. It’s a great way of building a brilliantly relevant audience for your brand.
Paid Ads guide
It goes without saying that paid advertising is hugely boosted by a robust data strategy. The entire programatic networks operate on a data-driven basis, where you use instant insights to augment your strategy. So utillzing these effectively not only helps you spend budgets wisely, but also gives you more ammunition for other parts of the business.
Why use Paid?
How to make the most of it
The data from your paid adverts is really clear. You can optimize your ad copy and assets with it, but also build your segmentation from what performs well.
This function works in symbiosis with other platforms. You can use data from your website interactions to feed into your paid ads. But you can also use your programmatic results as litmus tests for which functions of the business resonate the most with your audiences.
Organic guide
Data can help move prospects through the funnel particularly well with organic content.
Best ways to utilize organic
How to make the most of it
One of the strongest areas here can be using data points to build better content. It can be through personalization of some elements, but also finding the right content gaps to entice your ideal audiences.
A lot of other elements in your data program will feed back into this arm. You'll be taking the pulse of your audiences and trying to augment your organic content to fit what they want. It doesn't just have to be limited to content, you can also identify trends and service gaps through this process.
Mobile guide
Mobile marketing isn't for every business. But it can really help you dial in your customer communications and leverage personalization to build better UX.
How to get the most from it?
Mobile marketing can be really useful for some brands, but for others its unnecessary in relation to their business objectives. Identifying where yours sits is key.
This facet of marketing works best for businesses that want a more direct relationship with their customers. It's primary focus should be around relationship managing.
Best triggered events for Mobile
Brand Manager
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We have seen great results from our mailers and certainly they have been a big contributor to achieving our activation goal for this year.”
Brand Manager
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Your Baby Club makes this an easy process, with minimal yet efficient connection with the team they ensure leads are generated frequently and consistently.
I would gladly recommend them to other brands looking to achieve the same goals.”
Brand Manager
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Brand Manager
“We’ve been working with Your Baby Club for nearly 3 years now. First in the UK and then a year later in the USA. It has always been a smooth process and we have been receiving good quality leads. On top of that, the whole team is very responsive and helpful. A great partner for us.”
Brand Manager
We’ve worked with Your Baby Club in the UK for nearly a year. Over this time period, the team has been so supportive in listening to our lead-gen goals...
I can’t recommend them enough to other brands looking to work with a helpful, trustworthy and results-driven partner.”
CEO
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Working with FanFinders has resulted in a great customer acquisition boost. I highly recommend them for effective marketing solutions.”
CEO
"FanFinders has helped our customer base grow by leaps and bounds! Our account manager and the technical team have been extremely helpful from onboarding, to making changes to our offer, to creating an API for our platform.
We have an ambitious goal to get to 500,000 parents receiving our service and I am confident FanFinders will help get us to our goal."
Our teams are full of talented individuals that can help your brand scale with your data programs or reach parents in new, exciting ways.
It's why brands choose us over and over again. Talk to us for your bespoke growth plan.