Insight Reports

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Don't lift a finger, just keep on the pulse with what our Your Baby Club members are saying.

Insight Reports

The Consumer Intelligence Report Every Brand Should Read

What is the state of parenting in the US in 2026?

If your business targets families, understanding this audience is a competitive advantage.

A report built from the responses of 1,000+ new and expecting parents, discover the behaviours shaping spending, brand trust, childcare decisions, trust and product discovery across the US.

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Reports

Available Reports

BIBS Case Study 2026

Bringing a premium Danish brand to thousands of UK parents at the moments that matter

State of Parenting in the US 2026

Get the lowdown on how today's new US families think, spend, research and make purchasing decisions.

State of Parenting in Canada 2026

Exclusive insights into how Canadian parents spend, research, discover products and make purchasing decisions.

Lantern Case Study

The story of how we delivered sustained nationwide growth for a leading nonprofit

Lead Nurturing Guide

Discover how to amp up your results by taking leads and converting them smarter. Here's how to nurture leads...

State of Parenting

Don't miss out! Our biggest parenting insight report yet is here—packed with invaluable data and trends to help brands connect with parents in meaningful ways. Grab your copy now!

Center Parcs - Revisited

In 2024 we revisited our Center Parcs Case Study, after even more exceptional performances that highlighted the power of lifetime value.

Center Parcs - An Original Look

A case study from 2023, when we first looked at how Center Parcs were converting smarter with FanFinders

Meta advertising is a necessity, right?

With rising Ad costs across the Meta network, can you really say that it still is a necessity for businesses that want to spend their budgets effectively?

Cost of Living Insights

Rising costs are reshaping family life across the globe. Our Cost of Living Report goes beyond the stats, sharing real stories from families navigating financial pressures to see how brands like yours can respond

The pandemic in retrospect. How shopping changed

What clear trends emerged from American families shopping throughout the pandemic? Take a moment to reflect here.