Insight Reports

Get our full reports bursting with fantastic insights.

Don't lift a finger, just keep on the pulse with what our Your Baby Club members are saying.

Insight Reports

Crucial State of Parenting Insights

Need a blueprint for how today’s families think, spend, and decide?

It's time to stop guessing what new parents want because we asked over 4,000 families from our owned database. Get the report now and add insights to your playbook.

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Reports

Available Reports

State of Parenting in Canada 2026

Exclusive insights into how Canadian parents spend, research, discover products and make purchasing decisions.

Lantern Case Study

The story of how we delivered sustained nationwide growth for a leading nonprofit

Lead Nurturing Guide

Discover how to amp up your results by taking leads and converting them smarter. Here's how to nurture leads...

State of Parenting

Don't miss out! Our biggest parenting insight report yet is here—packed with invaluable data and trends to help brands connect with parents in meaningful ways. Grab your copy now!

Center Parcs - Revisited

In 2024 we revisited our Center Parcs Case Study, after even more exceptional performances that highlighted the power of lifetime value.

Center Parcs - An Original Look

A case study from 2023, when we first looked at how Center Parcs were converting smarter with FanFinders

Meta advertising is a necessity, right?

With rising Ad costs across the Meta network, can you really say that it still is a necessity for businesses that want to spend their budgets effectively?

Cost of Living Insights

Rising costs are reshaping family life across the globe. Our Cost of Living Report goes beyond the stats, sharing real stories from families navigating financial pressures to see how brands like yours can respond

The pandemic in retrospect. How shopping changed

What clear trends emerged from American families shopping throughout the pandemic? Take a moment to reflect here.