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How to Start a Data Program

The in-depth, impartial guide for smart marketers looking to step up their conversion game.

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Trusted by 150+ Brands

So what is a Data Program? 

Put simply, using data to tailor your communications and increase conversions.

This process is the gold standard for brands looking to create better experiences and extra value from prospects.

A Data Program helps smart marketing teams transform prospects into customers through better, tailored messaging.

What are the Benefits of a Data Program?

Deeper Customer Connections

Insight-driven decisions

Increased Conversions

Surprisingly Simple Set-Up

Lower Operating Costs

Long-term Leverage

We're experts in helping brands achieve their data goals. So much so, that the biggest and best global brands trust us to do just that.

Questions to Ask Before Starting

Which Data?

Data practices aren't one-size-fits-all. You'll need to choose what suits your unique business

What Platforms?

Choosing the right platforms to execute will save you huge amounts of effort

Achievable Goals

You can't achieve everything. Work out what's achievable before you start

Budgets

Work out where you want to prioritise your budget allocation

Incredible Data to Anchor your Program.

If you're considering building a data program to reach parents, we can make your life easy by giving you the perfect starting point.

We're experts in connecting brands to the right data about their ideal audiences, via our communities. Our curated approach is backed by our clever AI, meaning you'll get the vital data you need to make your program a success.

Our clever tech can empower you to reach the right audience at the perfect time.
We'll connect you to reach your perfect audience, via our smart AI.
Fixed, lower costs for the duration of your agreement
Pay-on-results. We only charge for real returns.
Trusted by 150+ Brands

Your Guide to Starting a Data Program

We've broken down the process by channel, so you can get free and impartial advice from our expert teams, in order to give you the best information possible.

Email guide

Socials guide

Influencer guide

Paid Ads guide

Organic guide

Mobile guide

Reviews

What our partners say

NUK

Brand Manager

“Our experience with Your Baby Club has been very positive in all aspects from initial set up to activity execution and reviewing results. They are very knowledgeable and always provide advice on best practise and ways to optimise our activity.

We have seen great results from our mailers and certainly they have been a big contributor to achieving our activation goal for this year.”

Tommee Tippee

Brand Manager

“We have been working with Your Baby Club for the last 4 years, initially in the UK and now in the US too. During that time, they have consistently delivered high quality, fully opted-in 1st party leads.

Your Baby Club makes this an easy process, with minimal yet efficient connection with the team they ensure leads are generated frequently and consistently.

I would gladly recommend them to other brands looking to achieve the same goals.”

Baby Academy

Brand Manager


"FanFinders has been instrumental in our marketing efforts at The Baby Academy. Their exceptional value, coupled with a superb customer experience, has significantly contributed to our success.

What truly sets them apart is their collaborative approach and attentiveness to our specific company needs. We highly recommend FanFinders to any organisation seeking reliable and effective lead generation solutions."

Beans & Sparks

Brand Manager

“We’ve been working with Your Baby Club for nearly 3 years now. First in the UK and then a year later in the USA. It has always been a smooth process and we have been receiving good quality leads. On top of that, the whole team is very responsive and helpful. A great partner for us.”

HIPP

Brand Manager

We’ve worked with Your Baby Club in the UK for nearly a year. Over this time period, the team has been so supportive in listening to our lead-gen goals...

I can’t recommend them enough to other brands looking to work with a helpful, trustworthy and results-driven partner.”

Rumbly

CEO

“My experience with FanFinders has been overwhelmingly positive. The onboarding process was smooth and the setup was effortless. The team has been particularly, incredibly responsive to my needs providing excellent support every step of the way.

Working with FanFinders has resulted in a great customer acquisition boost. I highly recommend them for effective marketing solutions.”

Bright by Text

CEO

"FanFinders has helped our customer base grow by leaps and bounds! Our account manager and the technical team have been extremely helpful from onboarding, to making changes to our offer, to creating an API for our platform.

We have an ambitious goal to get to 500,000 parents receiving our service and I am confident FanFinders will help get us to our goal."

Contact

We're passionate about what we do

Our teams are full of talented individuals that can help your brand scale with your data programs or reach parents in new, exciting ways.

It's why brands choose us over and over again. Talk to us for your bespoke growth plan.

We noticed you are
in Canada