April 23, 2024
5 min read
As social media moves from infancy to maturity, the way we use it as marketers has changed drastically. Whilst most brands have caught up to utilising social media well, how have you re-evaluated the role of this kingpin, as the social media landscape has changed?
Social media is truly embedded into our everyday experiences. We don’t go anywhere without coming into contact with opportunities for it. It’s commonplace to the point of complete necessity.
But that wasn’t always the case. When social media first burst onto marketing radars a good 15 years ago, it was seen as the supplementary arm of marketing. It was the ‘do it if we have spare budget’ element that for many years lay relatively dormant, before bursting into its current status as the home for many marketing activities.
And that change meant that we all had to pivot our strategy towards making it a priority. It is now an active marketing component rather than a passive one, driving leads, impressions and sales galore. But the question remains on how focussed you are on the best ways to use it?
Well, we’ve tried to distil some of the ways that the social proposition is still evolving into its maturity as part of the marketing mix, as well as how best to keep your strategy up to date.
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