Why We Are Here
For over 50 years UK parents had their personal information collected in doctors surgeries and hospitals and it was sold anybody who wanted to buy it for marketing, profiling and general spam.
In early 2012, having been on the receiving end of incessant phone calls, emails and junk mail as a result of having children our founders set out to change this.
Your Baby Club UK launched in late 2013 on the FanFinders data platform with one simple objective, permission based marketing to parents through 1st party consent and consumer choice with zero spam.
Since launch we’ve gained over 2 million members and have over 80% of the UK baby market as members. We’ve launched Your Baby Club US (20%+ of the market within 12 months) and are preparing to launch in the EU.
We’re the number 1 supplier of 1st party data to Amazon, Nestle, Danone, Tommee Tippee, Fisher-Price and numerous other brands.
Fully GDPR compliant we’ve never failed to meet criteria with over 40 direct brand partners now on our roster.